The Russian influence linked accounts-some of which are bots, some individuals-are amplifying Gage's message against Keurig and those of other Hannity supporters who posted videos of themselves across social media demolishing the company's single-serve coffee machines.
Using hashtags #BoycottKeurig or #SmashYourKeurig, Hannity has been retweeing and commenting on the reverse boycott of a former brand sponsor of his show.
The current rush of companies pulling ads from Hannity's show is related to his recent commentary on the sexual misconduct allegations against Moore, now running for U.S. Senate as a Republican against Democratic challenger Doug Jones.
Hannity did not make clear in his remarks whether he was talking about some or all of the events, which was problematic because one of Moore's alleged accusers said he had sexual contact with her when she was 14 - too young to legally consent in Alabama.
Media Matters has been targeting Hannity's sponsors since the spring, but the latest efforts come after Hannity questioned the motives of the four women who accused Moore of propositioning them when they were teenagers and he was in his 30s, and urged against a rush to judgment on the Repbulican candidate.
The Fox News host defended Mr Moore and cast doubt on the allegations. "I don't remember dating any girl without the permission of her mother".
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Hannity said Moore should be given the benefit of the doubt.
Keurig is among five companies that removed ads from Fox's Hannity over the weekend following his coverage of sexual misconduct allegations against Roy Moore, who is running for U.S. Senate in Alabama. "We worked with our media partner and Fox [N] ews to stop our ad from airing during the Sean Hannity Show".
He added, "Deplorable friends, I am buying 500 coffee makers tomorrow to give away!" Moore has vehemently and repeatedly denied the allegations.
One coffee company, Black Rifle Coffee, appeared to reap the benefits of the boycott, as Hannity and his fans directed followers to purchase its coffee instead of Keurig's K-cups. "And there's, I just, I don't know how you find out the truth".
Angelo, thank you for your concern and for bringing this to our attention. During a speech in September 2016, Clinton said, "You could put half of Trump's supporters into what I call the basket of deplorables".
Initially, company Realtor.com had pulled their ads from Hannity's show as well, but have since backtracked on their statement. Gamgort reminded staffers that the company advertises on all the major cable channels, rather than just Fox News.