Taylor Swift's 'Look What You Made Me Do' Just Made YouTube History

Adjust Comment Print

The video was debuted at the MTV Video Music Awards on Sunday.

This is a massive accomplishment, considering Swift's video views smashed Adele's record for "Hello", which originally had 27.7 million views in 24 hours and held the record for highest number of views for the past two years.

According to publicly-available data, Look What You Made Me Do was streamed 5.43 million times on Saturday - a drop of 2.48 million. "I heard her new song, and I did not like it - did not like it at all".

Antonoff co-wrote and co-produced "Look What You Made Me Do", Swift's upbeat new song that is rumored to be about Kanye West.

Taylor Swift garnered 43.2 million views within 24-hours, proving that she intends on staying on top.

Viewers enjoyed the video, with one writing on Twitter that "no on can roast Taylor Swift better than Taylor Swift herself".

Within seven hours of the music video airing during the awards ceremony, it had notched up more than 10 million streams online. Swift's new single sold around 200,000 downloads in the US upon release, according to Billboard.

Ronda Rousey is getting married Saturday, Dana White says
Rousey (12-2) became the first female champion of the UFC in 2012 and went on a dominant run of six consecutive title defenses. Ronda Rousey and Travis Browne have been engaged for four months, and they've been dating for over a year.

Secondly, Swift's song is a response to haters and past feuds, which people can't seem to get enough of.

The final numbers came in from youtube.

The first single from Swift's upcoming Big Machine album Reputation, "Look What You Made Me Do" is an out-of-the-box blockbuster.

YouTube, Spotify. All the records are tumbling to Taylor Swift's comeback.

The actual music video for Taylor Swift's new single hasn't even been released yet, and already her lyric video has broken a YouTube record.

In one of the scenes of her "LWYMMD" video, Taylor is seen wearing the outfit from her 2009 "You Belong With Me" video - thick-rimmed glasses, plaid pajama trousers, and an oversize "Junior Jewels" t-shirt scrawled with the names of her high school BFFs - only this time, the tee is emblazoned with the names of Taylor's real-life friends, and it's the missing monikers that are very telling.

Comments