Apple Won't Be Building Its Own Autonomous Car... Because Of Boardroom Fights

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In the meantime, Apple is focusing on a self-driving campus shuttle called PAIL - short for "Palo Alto to Infinite Loop".

In February 2015, Business Insider reported an email from an Apple employee which stated that the company was working on something that will give "Tesla a run for its money". But the company has reportedly since scaled back its autonomous-driving plans.

The development of Apple's autonomous driving technology is at about the stage where Google's self-driving vehicle project "was three years ago", according to a person who has seen Apple's tech and is familiar with the technology of several other autonomous auto front runners.

Even if Apple had been able to figure everything out, it still would have been faced with the challenge of manufacturing its own auto.

At one time, Apple apparently was planning on building its own self-driving vehicle.

Apple stepped up to regain course in the project past year when it put longtime executive Bob Mansfield, in charge of Titan.

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Yet according to The New York Times, when Project Titan started in 2014, the intention was indeed to develop a auto.

Despite endless mockups and fanboy fantasies, Apple says it's not working on a vehicle. To that end, Apple has recently obtained a self-driving vehicle testing permit from California, with CEO Tim Cook publicly stating that the company is working on autonomous systems.

Apple has all but abandoned its original plans for building a vehicle in its own factories, and will instead focus its energies on building self-driving systems for other vehicles, according to the report.

Such lofty goals in such a nascent area of technology, along with alleged "arbitrary or unrealistic deadlines" and "shifting priorities", ensnared Apple, according to the employees. While the bus isn't yet running, it's hard to imagine Apple employees needing a lift and chirping, "Let's go hop in the PAIL!"

The disputes didn't stop there, according to the five unnamed Apple insiders, the next one was over whether self-driving software should be programmed in Apple's own programming language Swift, or the industry standard, C++. "It's a core technology that we view as very important". An Apple-made mobile augmented reality chamber would have been really cool, and maybe we'll get something close in a decade or two. Apple has grown too big to be operated like a startup, moreover, the company is desperate to create the next big thing, as now, more than 50% of its profit comes from iPhone sales alone, which is in decline.