President Trump will outline the new rules tomorrow.
Cuban diplomat Josefina Vidal told the Miami Herald more than 600,000 Americans visited the island a year ago, a 34 percent jump from 2014.
While there hasn't been much progress, both governments have already been negotiating on thorny issues like human rights, fugitives and repatriations for Americans who had their property seized after the revolution.
"We've had this new policy for basically two years". Miami is home to the largest Cuban-American community.
"This is limited to perhaps as small as three voices in the U.S. Congress, certainly less than ten, suggesting a course of action that is not only not the best interests of the United States of America, but it's not the popular view", said Rep. Tom Emmer, R-Minn., one of seven House members who wrote the president to oppose the changes.
Cuban-American GOP lawmakers, Sen.
The source said Trump will also announce stricter enforcement of rules under which Americans can travel to Cuba, detailed in a broader National Security Presidential Memorandum. They believe that the more contact Cubans and Americans have and the more opportunities Cubans have to form entrepreneurial ventures - helped by Americans - the more pressure there will be for the political system to change on the island.
In his remarks, Trump plans to cite human-rights violations in Cuba as justification for the new US approach. "Prior to that, it was not clear to some if the Obama policy toward Cuba would work; today it is clear that the Obama policy toward Cuba does not".
"This is not directed against the Cuban people, but the Cuban regime", the statement read.
Taking a tougher approach against Havana after promising to do so during the presidential campaign, Trump will outline stricter enforcement of an existing ban on Americans going to Cuba as tourists and will seek to prevent USA dollars from being used to fund what the new US administration sees as a repressive military-dominated government. The company is run by Gen. Luis Alberto Rodríguez López-Callejas, Cuban President Raul Castro's son-in-law.
Since then, travel to Cuba has steadily increased as Cuban-Americans and others who travel to Cuba. This could have a cooling effect on travel as it adds a potential layer of inconvenience to travelers.
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Trump will not go so far as to sever diplomatic ties with Havana or shutter the US embassy that reopened there in 2015.
"Trump doesn't care about human rights anywhere".
What was the Obama thaw with Cuba? When asked, White House officials did not say why the administration did not hold similar thinking for Saudi Arabia, which also has a history of human rights abuse.
Trump's approach instead will likely concentrate on restricting travel and trade with the island. Rubio will accompany the president on Air Force One. How big the changes in policy will be, however, remains to be seen.
The administration said it wanted to end business transactions that benefited the Castro regime while the Cuban people get squat in return.
The Florida senator, who will attend Friday's speech, has been focused on curbing the impact of tourism on Cuba's military since he introduced a bill to do just that in 2015.
Rubio, the adviser said, "is mindful of the long term".
Don't expect the new measures to sway Cuba's leaders. "These policy measures are created to lay the groundwork for that transition and empower the Cuban people to develop greater economic and political liberty".
Depending on the extent of the new regulations, the volume of U.S. travelers to Cuba could fall back to the levels registered prior to December 17, 2014, when Obama announced the beginning of the normalization of U.S. -Cuba relations. Especially in Southern Florida, where Cubans make up a key voting bloc for Republicans, Trump railed on Obama for building relations with the Castros.
He reiterated this point on Twitter after winning the election. That means that any US traveler now booked on a flight to Cuba in the next few weeks, or even months, could go ahead and make the trip. Those categories include family visits, official government business, education and religious activities, health clinics, and "support for the Cuban people". The Trump administration will argue that these businesses fund the oligarchy that runs the Cuban government.