EA Sports Unveils Madden NFL 18 Cover Featuring Tom Brady

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This image provided by EA Sports shows New England Patriots quarterback Tom Brady on the the cover of the upcoming video game "Madden NFL 18".

Tom Brady is the new face of EA Sports' popular Madden franchise of video games.

Brady believes that he'll do the same, now as the cover for the GOAT edition of the game.

He has five Super Bowl rings, appeared in 12 Pro Bowls and earned two MVP awards. In fact, he's "ready to take the challenge head on like always!" Every dollar buys four meals for the hungry.

There's a lengthy history of the "Madden Curse" affecting cover athletes, although by and large it hasn't been a huge deal over the past few years.

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But hey, he seems to be well aware of the Madden Curse, and I will say that it couldn't happen to a better quarterback.

Brady told ESPN he doesn't play as much "Madden" as he didn't when he was younger, but added that "my son Jack loves beating up on me". When you pre-order Madden NFL 18, the standard edition witll include an Elite player from your favorite team, along with 5 Squad Packs.

Seattle running back Shaun Alexander saw his productivity plummet after appearing on the "Madden" 2007 cover. In recent years, National Football League players have a superstition of who gets to appear on the cover of the newest Madden, it can be a curse or good luck. Included in these perks, players will get three early days of full game play via the Madden NFL 18: G.O.A.T Edition.

Developers have also hinted at some of the new gameplay features over on the game's official website, and even more details are expected to be revealed next month during the EA Play event. This weekend, EA crowns its first official Madden Champion as part of its Madden NFL Championship Series, which boasts a prize pool of $500,000.

Madden 18 will be powered by Frostbite, one of the industry's world-class game engines, creating a Madden NFL experience like you've never seen before.