Less than 24 hours after Lonzo Ball unveiled the ZO2 Prime, the first Big Baller Brand signature sneaker, his father LaVar was doing the media rounds, visiting with ESPN's Dan Le Batard to discuss the $495 price tag.
While I, like everyone else, find LaVar Ball loud and annoying, I also find his belief in his son and his product - actually they are one in same - inspiring. "Ours is better than that".
After making headlines about his son, Lonzo Ball, and where he stood with well known endorsement companies, Lavar Ball has followed through with the Big Baller Brand. So when Lonzo's dad, LaVar Ball, started talking about how much money his kid was going to make off sneakers, eyebrows arched. "But they might get them a little auto to get them from A to B. Just like Shaq was saying".
If you're not an athlete where half a grand is nothing to you, you're probably not buying the ZO2s (nor should you). "How about, 'You already got that covered, so let them buy your shoe?'"
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Matt Powell, who covers the shoe business for NPD Group, a market retail tracking firm, called Ball's first signature shoe announcement "a setback" for Lonzo Ball. He's not a guaranteed National Basketball Association star - no one is - but his court vision is rare, and if he can get his shot off against National Basketball Association defenders, he should be pretty good.
"Prada and Gucci is selling theirs for what they want", LaVar said. "But they might get them a little auto to get them from A to B. Just like Shaq was saying. Not one player gets stock in Nike this is his company a lot different", he tweeted on Thursday, while adding "keep buying Nike and Adidas n go visit their factories and see if u still feel that way".
The Golden State Warriors assistant coach was asked about the ex-UCLA star's debut ZO2 shoes after Thursday night's win over the Jazz. and his reaction is absolutely priceless.