But is it too late?
Apple Chief Executive Tim Cook told shareholders last month the iPad will eventually supplant laptops as the go-to device for many consumers. "It is a way of them kind of beefing up that side of their enterprise", he said. 32GB is fine for a few apps, but if you really are going to use your iPad for media it is simply not enough. The overall market for tablets has been steadily declining after several years of rapid growth. New 9.7-inch models have previously cost at least $499.
Apple has done a lot of work to try to increase the capabilities and aesthetic desirability of its flagship iPad models, and it has been aggressive in cutting the prices of older models to try to attract more customers.
Still, maybe now is the time to buy a new model. Apple is ditching the "Air" branding and the numbers, simplifying the new tablet as just "iPad".
The iPad is the world's most popular tablet and the primary computing device for millions of people around the world. The company in 2015 introduced the iPad Pro, a more powerful device created to appeal to corporations.
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The new 9.7-inch iPad will have a brighter Retina display and an upgraded chip over the one included in the iPad Air 2. He said the new $329 price for the 9.7-inch iPad should help spur sales. The same model with cellular connectivity added comes in at $459. Apple's iPad unit sales in 2016 were 43% lower than those in 2013, which we attribute not only to longer useful lives for iPads, but also to cannibalization from larger-screen iPhones.
Available in both 128GB and 256GB configurations, the special edition iPhone 7 (RED) is basically the same iPhone 7 but with a striking new red skin and an altruistic bent, with each purchase helping support HIV/AIDS prevention and research. For more information, please visit apple.com/ipad. The second wave, which includes Denmark, India, Mexico, Norway, Russia, Turkey, and other countries, will follow in April. Finally, Brazil, Taiwan, and others will get it in May.
The tech giant also launched what it describes as the "most affordable ipad ever".
With any luck, the new iPad will turn things around. Actual results may vary.