You can now use Amazon Alexa straight from the Amazon iPhone app

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With the update, iPhone users will be able to open the app, click on a microphone icon on the top of the screen, and have access Amazon's cloud based personal assistant, Alexa.

If you are a huge fan of Alexa and happen to own an iPhone, then you will be pleased to learn that the retail giant's virtual assistant is now available on your device. Amazon hasn't given any word on whether or not it intends to launch this in other regions, but you have to imagine that it's coming soon. Notably, Amazon has a larger library of smart home products that can be controlled through its digital assistant than Apple does, according to ARS Technica - even though there is some overlap between the two.

Would you prefer Alexa to Siri as the main voice assistant on the iPhone? This will allow everyone who has an iOS device to have access to both Amazon and Alexa at the same time no matter what.

Not stopping there, users can also use Alexa to shop for items on and keep tabs on existing orders. Users will be able to play music and books from Music Unlimited, Prime Music or Kindle books using Amazon app.

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When it comes to Alexa though, it might end up really challenging Siri, especially when it comes to the smart home products and controls. Despite being part of a shopping app, Alexa can do a lot more than order the occasional Wish List splurge. This latest move by Amazon may interest you.

Much like Siri, users can use Alexa to ask any number of questions about historical figures, events, music, sports and more.

Amazon says the feature begins rolling out today and should be available to all US users by next week. You will find that within the next several days, Alexa will become integrated with the Amazon Shopping App. The updated app will see a wider rollout by next week.