Now that Alaska Airlines owns Virgin America, it has targeted the Bay Area for "the single largest new market announcement" in its history, the company said Thursday.
"The 10 new San Francisco routes and three new San Jose routes offer something for both the leisure and business traveler, including exciting destinations like New Orleans, Baltimore, Austin and Kona, Hawaii", Alaska Airlines executive vice president and chief commercial officer Andrew Harrison said.
Rodriguez says "adding this flight - at this time - sends a clear message about the value Alaska Airlines sees in Indianapolis".
The new service will give United Airlines some competition for its nonstop Indianapolis/San Francisco flights.
Alaska Airlines' parent company, Alaska Air Group Inc., acquired California-based Virgin America in December.
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Most of the new routes will launch between late August and mid-October. On all of those routes except San Francisco-Philadelphia, United now has no competition, according to the website Flight Connections. New San Jose flights and a few from SFO will use smaller Embraer E175s.
The new flight was part of 13 new nonstop markets announced by the airline.
Virgin's network operated as a point-to-point system built around the San Francisco and Los Angeles metro areas.
The routes are in addition to Alaska's previously-announced plans to begin flights in the coming months from San Francisco to Orlando, Orange Country, Minneapolis and Mexico City.
This story was updated at 1:45 p.m.to include information about Virgin America.