Apple CEO Tim Cook called for a large-scale effort to combat the spread of false news reports. "There has to be a massive campaign". The smartphone is for everyone, we don't have to think the iPhone is a certain demographic, or country or vertical market: it's for everyone.
In an interview with the Daily Telegraph Cook said the process of explaining what fake news is and how it can be identified should start in schools to ensure young people don't think it's the norm. Tech companies have a responsibility to intervene, he told the Telegraph. But Cook's comments were much more frank.
Tim Cook says that the proliferation of fake news is "killing people's minds". Not only is it being blamed for his victory, thus garnering the attention of world leaders who want it stamped out, the phrase "Fake News" is even being used by the current administration on credible publications that are critical of Trump.
The concept of fake news became a widely discussed topic during the 2016 presidential election, describing stories that presented readers with attractive content without being rooted in fact.
It can be very hard for web surfers to tell the difference between legitimate news sources and fakes.
While it is going to be at least seven more months until Apple unveils its next-generation iPhone, every now and then, rumors do keep up popping about the features this new iPhone would come with.
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"All of us technology companies need to create some tools that help diminish the volume of fake news", Cook said.
He urged both technological and intellectual solutions. "We need the modern version of a public service announcement campaign".
"The outcome of that is that truthful, reliable, non-sensational, deep news outlets will win", Cook was quoted as saying.
In an interview with The Independent, Cook made a number of telling comments about his vision for augmented reality and its potential for consumers.
Jankowski has also talked about Apple's recent relationship with a 3D sensor technology company - Lumentum, which was recently reported by Fast Company.
The Apple News app, which allows users to flag questionable content, has so far managed to steer clear of any significant fake news mishaps.