Nordstrom plans to drop Ivanka Trump's fashion line

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LIMBONG: That said, says Mulpuru, there's definitely an audience that will stay loyal to Ivanka Trump's brand. However, that hasn't stopped the organizers of the massive boycott effort from claiming responsibility for Ivanka Trump losing out on a massive business opportunity.

"We've said all along we make buying decisions based on performance", Nordstrom said in a statement. Other companies targeted for carrying the Ivanka Trump brand include Amazon, Macy's and LL Bean. "In this case, based on the brand's performance we've decided not to buy it for this season", it says.

IVANKA TRUMP: It's a great, great boot.

Neiman Marcus might be the next one to pull back on the label, as the branded jewelry was nowhere to be seen on the upscale retailer's Web site as of Friday.

Similar to Nordstrom, Neiman Marcus cited "productivity" to explain the decision behind the move.

"Nordstrom ordered both apparel and shoes for the spring, and followed through with the orders on the apparel".

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Nordstrom is sticking to its version of what went down, claiming that Ivanka Trump's line was simply not selling well enough to remain as part of the company's inventory.

Hours after Nordstrom announced it had cut ties with Ivanka Trump's brand, the first daughter's fashion line has disappeared from Neiman Marcus' website.

"Nordstrom is probably making a political decision", he added.

In November, Nordstrom released a response to that, with a message on Twitter saying it was not taking any political positions through selling products made by Trump. The high-end department store chain Nordstrom just dropped her fashion line.

Anti-Trump activists Shannon Coulter and Sue Atencio started the campaign under the headline "Grab Your Wallet" in reference to a lewd remark made by Donald Trump 10 years ago that came to light in a recording during the campaign.

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