In recent months, Instagram has turned copycat in nabbing a similar "Stories" feature that Snapchat was at the vanguard for as well as trying to shoot a mortar at Facebook's "Live Video" feature by launching their own. "The more you can do on Facebook, the more appealing it becomes".
On Jan. 31, App Annie recorded that Snapchat was ranked lower than Instagram in iOS application downloads, but was still higher in downloads for Android. The Wall Street Journal reported that General Motors, which had spent about $40 million on Facebook marketing every year, decided that its ads weren't reaching customers, and announced plans to pull them. A user adds videos and photos to a personal "story" for friends to look at, and the whole story disappears after 24 hours. Social-media managers say they've seen Snapchat views decline from 15 to 40 percent since August.
Instagram may have stolen Snapchat's users through its Stories feature.
Snapchat has proven to be sticky for its users, with a lot of them checking the app every other day in a month, according to data compiled in late 2016 by SurveyMonkey Intelligence. With Stories, Instagram can offer both ephemeral and permanent pictures and videos.
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Instagram first introduced the Stories feature in August 2016.
Snapchat, Instagram and Facebook haven't really added to, or lost, many monthly USA visitors to their respective apps over the last few months, but Snapchat's third-place ranking may not inspire confidence in investors, given that many consumers tend to stick with products and brands through inertia. Zuckerberg, who famously tried (and failed) to buy Snapchat from Evan Spiegel a few years ago, has all the resources at his disposal to replicate the success of Snapchat, and after many failed attempts at outright copying Snapchat, Facebook finally seems to be making progress.
Conversely, investors may like to know what Snapchat's addressable market is.
The trend of visual social media sharing is increasing.